Categorized | Economy

A “Nudge Squad” Comes to the U.S….

A few years ago, David Camerson created a Behavioral Insights Team within the U.K. government in order to better understand people’s decision making processes and, in some cases, “nudge” them towards making better decisions. (The term “nudge” comes from a book of the same name by Richard Thaler and Cass Sunstein, in which the authors advocate choice architectures that don’t limit people’s choices but that are designed to encourage people to make choices that are in line with their long-term rational best interests.) As such, it’s not surprising that such a group become informally known as the “Nudge Squad.”

Apparently that idea is now arriving on U.S. shores. Not surprisingly (though not entirely reasonably), some people are upset that the government dare influence their decision-making processes. Never mind that, as economist Justin Wolfers rightly pointed out on Twitter, private-sector businesses do it all the time.

Source: About.com
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