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Facebook is Killing Its Annoying ‘Sponsored Stories’ Ad Format

If you use Facebook regularly, chances are you’ve seen those sneaky ads that pop up in the middle of your news feed saying “friend name likes page name” along with a related brand or product photo disguised as a shared a post and the word Sponsored displayed beneath it. They’re pretty awful, and Facebook is getting rid of them. Thank goodness.

The worst part about Sponsored Stories was that you couldn’t shut them off, and more often than not, they weren’t tailored to any of your personal interests. If a friend liked a specific page for whatever reason and if that page was paying Facebook to show ads all over the place, that meant it could show up as a Sponsored Story in your feed — no matter how irrelevant it was to you.

  • A brief history of Facebook

I recently had a friend ask me in real life why I kept posting about a fishing product on Facebook. Confused, I told him that I remembered liking a fishing company’s Facebook page over a year ago, but I hadn’t posted anything about it since then. Turns out those posts were Sponsored Stories constantly being displayed in my friends’ news feeds. I had no idea.

Facebook is cutting down its current 27 ad formats by about half. Advertisers sure won’t be happy about it, but Facebook users can at least breathe a sigh of relief knowing that certain news feed stories will no longer be disguised as ads.

Photo © Facebook

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Source: About.com
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If you use Facebook regularly, chances are you've seen those sneaky ads that pop up in the middle of your news feed saying "friend name likes page name" along with a related brand or product photo disguised as a shared a post and the word Sponsored displayed beneath it. They're pretty awful, and Facebook is getting rid of them. Thank goodness.

The worst part about Sponsored Stories was that you couldn't shut them off, and more often than not, they weren't tailored to any of your personal interests. If a friend liked a specific page for whatever reason and if that page was paying Facebook to show ads all over the place, that meant it could show up as a Sponsored Story in your feed -- no matter how irrelevant it was to you.

  • A brief history of Facebook

I recently had a friend ask me in real life why I kept posting about a fishing product on Facebook. Confused, I told him that I remembered liking a fishing company's Facebook page over a year ago, but I hadn't posted anything about it since then. Turns out those posts were Sponsored Stories constantly being displayed in my friends' news feeds. I had no idea.

Facebook is cutting down its current 27 ad formats by about half. Advertisers sure won't be happy about it, but Facebook users can at least breathe a sigh of relief knowing that certain news feed stories will no longer be disguised as ads.

Photo © Facebook

Connect With About Web Trends:
Twitter | Facebook | Google+ | Newsletter
Source: About.com
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