Categorized | Mobile & Wireless

Facebook to Boost Mobile Shopping?

Facebook got a lot of publicity last week for what it described as a “very small test” of a new payment system designed to simplify shopping on mobile phones.

The mobile payment system would store credit card information so users could buy stuff faster, using fewer clicks, rather than have to type in their name and credit card number on the small keyboard of a phone.

While it was initially reported as a competitor to Facebook’s current payments partner, eBay’s PayPal, Facebook clarified that its new system is designed to help, not compete with PayPal. That’s because Facebook wouldn’t actually be processing payments, it would still use whatever payment processor each shopping app employs, such as PayPal or Braintree.

TechCrunch speculated that a key goal for Facebook is to increase its mobile advertising revenue by collecting more granular data on which ads lead to actual sales. Read more.

Source: About.com
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...



See Related News:

Comments are closed.

See Fresh News

From Around The World

News By Month

News By Date

October 2017
M T W T F S S
« Sep    
 1
2345678
9101112131415
16171819202122
23242526272829
3031