Categorized | Mobile & Wireless

Instagram Snaps Up Luma

Mobile video startup Luma Camera has been purchased by Instagram, the company announced yesterday. It’s yet another sign that the rivalry between Facebook’s Instagram and Twitter’s Vine is heating up.

Luma Camera logo
©Luma

Luma created a mobile app for capturing and sharing videos that used proprietary image-stabilization technology. The company said the app will continue to be supported through Dec. 31, but is no longer available for new downloads. TechCrunch, which first reported the sale, explains Luma’s technology in more detail.

Twitter’s Vine, meantime, announced in a tweet this week that its mobile video app has reached 40 million users and continues to grow, despite the formidable competition it got this summer when Instagram launched a competing short video feature for mobile phones.

Twitter launched Vine in January as an iPhone app which allows users to shoot videos of up to six seconds and automatically loops them to play over and over. Instagram’s videos, by contrast, can be up to 15 seconds long.

Tutorials

  • Instagram video tutorial
  • Vine video tutorial
Source: About.com
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©Luma

Luma created a mobile app for capturing and sharing videos that used proprietary image-stabilization technology. The company said the app will continue to be supported through Dec. 31, but is no longer available for new downloads. TechCrunch, which first reported the sale, explains Luma's technology in more detail.

Twitter's Vine, meantime, announced in a tweet this week that its mobile video app has reached 40 million users and continues to grow, despite the formidable competition it got this summer when Instagram launched a competing short video feature for mobile phones.

Twitter launched Vine in January as an iPhone app which allows users to shoot videos of up to six seconds and automatically loops them to play over and over. Instagram's videos, by contrast, can be up to 15 seconds long.

Tutorials

  • Instagram video tutorial
  • Vine video tutorial
Source: About.com
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