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Pandora to Ditch 40-hour Listening Cap on Free Mobile Music Streaming

Good news for Pandora listeners. That 40-hour-per-month listening cap that was announced back in February is being lifted so you can start enjoying unlimited music streaming once again starting on September 1st.

The cap announced six months ago was actually the second one Pandora put in place in order to cope with increasing royalty costs. CFO Mike Herring said that other cost-controlling techniques like skip limits have allowed the company to lift the listening cap, and improved relationships with advertisers mean that those unlimited free listening hours can still be monetized.

  • List of apps for music streaming

When the second cap was announced earlier this year, Herring noted that listening usage dropped by around 10 percent. While he doesn’t expect a massive spike in listening hours once the cap is removed for the second time, usage is hoped to increase.

Pandora is one of the top Internet Radio services online today, but with Apple’s iTunes Radio moving into its territory along with other popular music streaming services like Songza, and even paid apps like Spotify and Rdio, it’s unclear whether or not Pandora will be able to keep its top spot among the competition.

Photo © Pandora Media, Inc.

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Good news for Pandora listeners. That 40-hour-per-month listening cap that was announced back in February is being lifted so you can start enjoying unlimited music streaming once again starting on September 1st.

The cap announced six months ago was actually the second one Pandora put in place in order to cope with increasing royalty costs. CFO Mike Herring said that other cost-controlling techniques like skip limits have allowed the company to lift the listening cap, and improved relationships with advertisers mean that those unlimited free listening hours can still be monetized.

  • List of apps for music streaming

When the second cap was announced earlier this year, Herring noted that listening usage dropped by around 10 percent. While he doesn't expect a massive spike in listening hours once the cap is removed for the second time, usage is hoped to increase.

Pandora is one of the top Internet Radio services online today, but with Apple's iTunes Radio moving into its territory along with other popular music streaming services like Songza, and even paid apps like Spotify and Rdio, it's unclear whether or not Pandora will be able to keep its top spot among the competition.

Photo © Pandora Media, Inc.

Connect With About Web Trends:
Twitter | Facebook | Google+ | Newsletter
Source: About.com
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