Online dating platform OkCupid has caught the attention of those on both sides of the climate change debate after recently announcing that its website’s filter now has an option associated with the heated issue.
OkCupid announced last month that it would be rolling out a new filter category, allowing users to narrow their search results down to potential mates who hold similar views concerning the subject of climate change.
While climate change has become a topic of international urgency, the internet, naturally, is not able to come to consensus on the matter, and that divide was well represented in the responses to OkCupid’s announcement.
Interestingly enough, the release of the research report coincided with a number of promoted tweets purchased by OkCupid on Twitter – as some users pointed out.
The online dating platform recently decided to poke the bear once again around Valentine’s Day by making its own position on climate change very clear.
Additionally, the site has seen a 240% uptick in mentions of the topic on users’ profiles in the past year. Kaye specifically noted that there was an increase in terms such as “climate change,” “environment,” “Greta Thunberg,” and “recycle,” being used on user profiles when compared to past data.