This Friday is the kick-off for preorders for Apple’s much anticipated 10th-anniversary edition of its iPhone, the iPhone X.
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During a Sept. 12 release event, CEO Tim Cook described the iPhone X — pronounced 10 — as the “biggest leap forward since the original iPhone.”
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Here’s what you need to know about the phone and how to order it:
How to preorder
There’s no waiting in long lines outside an Apple store for this iPhone. If you want this iPhone, you have to head to Apple’s website to preorder.
Orders start at 12:01 a.m. Pacific Time.
Apple is offering the option to get preapproved for your preorder if you already own iPhone.
The only way to get preapproved for a loan through Apple is to register with the iPhone upgrade program that it is offering, allowing customers to pay off the phone incrementally.
This plan is different and separate from offers from cellphone providers.
Once registered with the iPhone upgrade program, you have to use the Apple Store app on your iPhone to complete the preapproval process. This will allow you to speed through the checkout process and does not guarantee an iPhone X.
Justin Sullivan/Getty ImagesThe new iPhone X is displayed during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on Sept. 12, 2017 in Cupertino, Calif.
The iPhone X is the most expensive phone on the market, starting at $999 for the 64-gigabit version. The 256 GB phone starts at $1,149.
Apple’s iPhone upgrade program offers monthly billing options: $49.91 a month for the 64 GB and $56.16 a month for 256 GB, including AppleCare insurance.
Cellphone carriers have similar offers.
Apple/PolarisApple has revealed the iPhone X in the Steve Jobs Theatre at the Apple Park, the new company headquarter of the iPhone manufacturer, Sept. 12, 2017.
Key selling features
Edge-to-edge OLED screen
OLED display means that the screen has crisper colors, brighter hues and blacker blacks. This phone has the highest pixel density for an iPhone yet.
Facial recognition technology is used to unlock the phone. Users simply have to look at the phone to unlock it. Apple says the camera sensors will adapt to your physical changes over time.
True depth camera
The iPhone X’s true depth camera allows users to take selfies with portrait mode and comes with a portrait lighting feature.
Frederic J. Brown/AFP/Getty ImagesA skateboarder jumps the curb crossing a street in Los Angeles on Oct. 13, 2017, where advertising for Apple’s new iPhone X, due for release on November 3, covers the sides of three buildings.
Tech analyst predictions
“I’m stopping short of calling it game changing,” said Patrick Moorhead, a tech industry analyst of Moors Insights Strategy. He said that the Samsung Galaxy 8 is a better phone but that “from a consumer point of view, the iPhone X provides one of the best experiences. I would say the best experience. It has the highest speed LTE, but unfortunately, it doesn’t support gigabit LTE that premium Android phones have.” Gigabit LTE is the fastest cellphone service available.
He sees one of the top selling features of the phone as the size. “It has the display size of the Plus but the pocket size of a regular iPhone,” he explained.
As for the design of the phone, Moorhead sees it as “what all phones will be in the future.”
Moorhead predicted that the iPhone X will “sell out so fast that it’s not even funny” and that people are hesitant to buy the iPhone 8 because of the X edition.
Josh Edelson/AFP/Getty ImagesApple CEO Tim Cook speaks about the new iPhone X during a media event at Apple’s new headquarters in Cupertino, Calif., Sept. 12, 2017.
Tech industry analyst Daniel Ives, the head of technology research at GBH Insights in New York, agreed, referring to the iPhone 8 as a “placeholder” for the iPhone X.
“I think presales going on Friday and this weekend could approach 40 million units,” said Ives. “To actually get your hands on an iPhone between now and the holiday season is going to be an impressive feat. The iPhone X is an extremely sought-after product.”
Unlike Moorhead, Ives sees the iPhone X as an industry game changer. “From a product functionality standpoint, it is pure optic technology,” Ives said.
GBH Insights analysis showed that an estimated 350 million iPhone users are up for an upgrade or will be eligible within the next year, and Ives thinks that most of these users will want to spring for the X.
“The real success of [the iPhone X] is going to be during 2018,” Ives predicted, but he questioned whether the sticker shock will be a deterrent for buyers. According to surveys by GBH Insights, fewer than 20 percent of surveyed users saw the price as a deterrent.