Supermarket chain Tesco has launched its Christmas advertising campaign in the UK, which features a number of individuals and families preparing their festive Turkey feasts – but many Twitter users have not responded well to the diversity drive.
Christmas is fast approaching, and in an annual tradition, retailers in the UK — particularly supermarkets — are taking to the airwaves with big-budget TV ads, which often resemble miniature movies.
UK supermarket giant Tesco however, an early entrant to the promotional fray in 2017, has reaped significant online for its seasonal offering — on the basis it features a Muslim family.
The ad — Turkey, Every Which Way — is aimed at promoting inclusion during the holiday period, and also touts a campaign to raise money for charity. In it, a variety of British families prepare for the task of cooking a traditional Christmas dinner.
“We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help — everyone’s welcome at Tesco,” company chief Alessandra Bellini said upon the ad’s release.
As part of the campaign, the supermarket giant is attempting to get the hashtag #EveryonesWelcome trending on Twitter — but the festive spirit certainly doesn’t appear to be in evidence among many people who’ve seen the ad, and several have voiced their condemnation via the social media platform.
However, other users supported Tesco’s more inclusive festive take, praising the retailer and criticizing detractors.